The advertising campaign of Continental

October 1, 2013 Advertising Media Group a partnership with the world-famous manufacturer of automotive tires - Continental.

The campaign covered the gas station across the territory of Russia. To implement it, we chose such promotional tools as a city-format, stand-topper and a poster in A2 format. This combination of advertising media helps to maximize the amount of visual contact with an informational message client. Furthermore, in October 2013 at all stations involved in this campaign has been successfully carried out promotions.

Concern Continental - known German manufacturer of tires and spare parts for vehicles. In this industry, for today the company is the second largest in Europe, but even such a result - not the limit of its capabilities.

The first representative Continental office in Russia was opened in 1903 in St. Petersburg. And in 2011 in Kaluga, construction began on a new tire plant, inaugurated in late October 2013. The main direction of the new venture will be the production of tires for passenger cars and light trucks.