Advertising Media Group are launching an advertising campaign bus Viatti

In March, it launched an advertising campaign Viatti tires at gas stations Russia. It is timed release STRADA ASIMMETRICO BOSCO A / T tire line.

 

Advertising agency Advertising Media Group and Plant "Nizhnekamskshina" trigger Viatti STRADA ASIMMETRICO BOSCO A / T tire advertising campaign. This model became the 400 millionth in line Viatti tires. Anniversary model Viatti Bosco A / T is designed for use in cars terrain - crossovers, SUVs.

 

For advertising Advertising Media Group specialists have developed a unique campaign targeted program, which included more than 30 Russian cities, where Viatti brand tires sold. Accommodation runs more than 800 service stations biggest brands - Tatneft, Lukoil, Gazprom Neft, Bashneft.

 

The campaign Viatti STRADA ASIMMETRICO BOSCO A / T network involved surfaces city format, frame A2, Stand Holder on the dispenser. The main objective of the new campaign was to introduce a new line of car owners with a reminder of the imminent transition to a summer tire option. By the summer season Viatti prepared not only to the new model, but also a lot of stock and gifts for their clients.

 

The first tires under the brand Viatti appeared on the market in late 2010. Guide brand was decided on bringing to market a limited range of the most popular in Russia and the CIS sizes. This was done in order to study the quality of tire production at the facilities of JSC "Nizhnekamskshina", consumers' perception of new products, results of operation Viatti tires in conditions of Russian roads and the possibility of using the distribution network of LLC "TD" Kama "in order to move tires in Russia and the CIS.

 

During 4 years of presence on the market the novelty has achieved wide acceptance not only among ordinary motorists, but also in the world's car manufacturers. Tyres Viatti off the assembly line in Russia, collected cars Volkswagen, Skoda, Ford.

 

Viatti manufactured under exclusive German technology, which has no analogues in the world. Unlike most European brands, Viatti fully adapted for use in Russia.