AMG joint campaign with the "Trading House" KAMA"

A large-scale federal advertising campaign was launched at a refueling major leading oil brands. The purpose - to bring a new product all-wire tires KAMA in highly competitive market (from the stage of "innovative breakthrough" to stage "lasting implementation").

The uniqueness of the campaign - every loyal customer KAMA steel tires can become a star: promote his business and show the relation to the tires. Layouts with customers and their recommendations are located in those regions where the organizations of loyal buyers located, so they know and trust them.

In the advertising campaign involved more than 600 gas stations in Russia. We used the most common, convenient and understandable format - City-format. The size of the advertising field construction - 1,2 x1, 8m. Unlike billboards in city format the poster is located on a small height above the ground. Interior lighting and high print quality combined with good creativity can easily attract the attention of potential customers. Location of advertising constructions is determined by payment place of services at the gas station is directly in shops or offices. Therefore, the location of city-format at the entrance to the store or around the facades at cash desks provides 100% coverage of the audience gas stations.

"Тrading House "КАМА" Ltd. - general distributor of tires" Nizhnekamsk tire complex "- one of the most modern companies for the production of tires in Europe. Since 1999 TH" Kama" is successfully produce a tire factory" Nizhnekamsk tire center " in Russian and international markets.

Annual production capacity of 12 million tires per year, totaling more than 18 billion rubles. The main purpose of TH "Kama" - to make good tires of domestic production available to consumers in Russia and abroad. Tire production in Russia provides them a competitive cost, and a network of over 1,000 points of sale in Russia and in the world - the convenience of purchase.