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McDonald's chooses advertising at a gas station

17.08.2017
The world brand "McDonald's" launched an advertising campaign "Makavto" at gas stations.
 
At the gas stations of the largest brands Lukoil, Gazprom, Tatneft and Gazpromneft, an advertising campaign for the McDonald's fast food chain is under way. The company of the world brand estimated the advantage of placing advertisements at gasoline stations. The duration of contact with advertising for more than 10 minutes, a large flow of potential customers, the ability to conduct an advertising campaign at gas stations in different parts of the country at the same time - the undoubted advantages of this type of outdoor advertising.
 
The advertising campaign takes place in the Republic of Tatarstan, the Krasnodar Territory and the Chelyabinsk region. As advertising media, rack-toppers and city-format designs were chosen.
 
 The main purpose of the advertising campaign is to attract potential visitors to the "Makavto" and tell about interesting promotions, while 100% of the audience at the gas station are potential visitors to the car cafe, as they are drivers of the vehicle.

About the company: Advertising Media Group is a full-service communication agency. For more than a decade, a team of professionals has been engaged in advertising at gas stations of the country. Today, its own advertising structures are represented in 7 federal districts and 75 regions. AMG works with the largest oil brands - Rosneft, Lukoil, Tatneft, Gazprom, Gazpromneft, and regional ones - VTK, Salavat, Avtodorstroy, Tatneftproduct and others, enabling the agency to conduct simultaneous advertising campaigns in different parts of the country. In 2017, the targeted allocation program comprised more than 3,000 gas stations and 13,000 own advertising surfaces.