Popular outdoor advertising - advertising at the gas station

The effectiveness of the outdoor advertising was proved long ago. Unlike other advertising tools, it can message across to the target audience anywhere - on the way to work or home, waiting in line to the newsstand or coffee machine, a walk and even traveling. And by the way, with the latter task, it is best to consult is not known to all billboards installed along roads and highways, and advertising at gas stations.

Features of advertising at the gas station

Stations located along busy roads, allow advertising, located on their territory, work almost around the clock. In this case, unlike radio, television and outdoor advertising printed products at the gas station does not require a target audience no cost. People are just going about their business, subconsciously studying in between the gas station advertising messages in their field of vision.

The benefits

Features of placement such advertising define its main advantage - the duration of eye contact with the advertising message. Compared with the information that is placed on billboards and is read only in passing, advertising at the gas station has the potential to be not only seen, but also correctly understood.

What is the reason?

The average residence time of a car at the gas station - about 10 minutes. While the driver and his passengers stand in line and wait while refueling, they inevitably look around, stopping look at everything that catches their attention. Attracting these elements could be:

  • Signboards
  • Volumetric letters
  • Ground-based boards (euro shield, city-format)
  • Posters
  • Stickers on fuel-pistols

Popularity of the last item on this list is only gaining momentum in our country, but abroad it is used for a long time and very successfully. The advantage of these stickers is that they just will not go unnoticed, and hence the return on these ads will be high.

With all of this advertising at the gas station less expensive than other types of outdoor advertising, which improves its attractiveness to advertisers, enabling them to achieve their objectives at a moderate budget.

Speaking about the nature of outdoor advertising at the gas station, it can be both informational and image. So, you can use it as a report on new products, services or promotions, and just to remind potential customers of the existence of the brand.

The target audience

The bulk of the people who use the station services - men and women aged 25 to 45 years. The level of wealth - the average and above average. The frequency of visits to gas stations - at least once a week.

Based on these data, it is possible to draw conclusions about which products and services best to promote through advertising at gas stations. They are:

  • goods & services (auto oil, auto parts, car wash, car services)
  • services Insurance Companies
  • travel agency
  • services of mobile operators
  • services of estate agencies
  • Banks
  • shops household appliances (refrigerators and car travel goods)
  • roadside hotels and cafes

 

Where you can order advertising at the gas station?

Despite the many advantages of this type of advertising, not all advertising agencies can provide the client with its correct placement and scale. After all, is not enough just to be able to produce billboards and signage, we still have to establish contacts with the oil companies that own gas stations in a particular region. Therefore, choosing as the main instrument the advertising campaign indoor and outdoor advertising at the gas station, it is better to apply to a company that has long specialized in this area, has all the necessary connections and is willing to provide guarantees of performance of the work. In Russia, one of these companies is the  Advertising Media Group.

Years of experience in the advertising field have allowed us to explore all the features of this type of activity, highlight the strengths and successfully apply their knowledge in practice. To date, Advertising Media Group works with such well-known oil companies such as Rosneft, Lukoil, Gazprom, Tatneft and TCEs. This collaboration allows us to advertise our clients at gas stations across the country, focusing on the desired geographical area.

A variety of advertising structures, the amount of which exceeds 2,000 objects, allows for even large advertising campaigns and deliver advertising and informational messages to large numbers of people in several areas simultaneously. Large-scale approach - good results. All this is possible owing to advertising at the gas station of Advertising Media Group.